White Label Chatbot
Built for Agencies
Build AI chatbots under your own brand. Your logo. Your domain. Your pricing. Resell to clients and keep 100% of your margin — powered by AgentForge.
No code required. Deploy a fully branded AI agent in under an hour. Plans from €25/month — charge clients whatever you want.
What Is a White Label Chatbot?
A white label chatbot is an AI chatbot built on a third-party platform that you can rebrand and present as your own product. Your clients see your company name, your logo, your colors, and your domain — the underlying platform is invisible to them.
For agencies and consultants, this is the fastest way to add AI services to your offering without building infrastructure from scratch. You leverage enterprise-grade AI technology (Claude, GPT-5, Gemini) and focus entirely on client relationships and service delivery.
The economics are compelling: a white label AI chatbot platform costs €25–€297/month. Agencies typically charge clients €99–€500/month per chatbot deployment. Even at two clients, the platform pays for itself. At ten clients on a Growth plan, the math becomes very attractive.
The agency math
Scale plan at €297/month → 10 client chatbots at €150/month each → €1,500/month revenue → €1,203/month margin. That's a 5x return before setup fees.
Everything You Need to Resell AI Chatbots
AgentForge gives agencies a complete white label chatbot infrastructure — not a stripped-down reseller license.
Full visual branding
Upload your logo, set your primary color, and configure the widget name. Every client-facing touchpoint reflects your brand.
Custom domain deployment
Deploy the chat widget on your clients' domains. The URL, the widget, and the portal all show their brand — not yours.
Client sub-accounts
Give clients a login to view their own analytics and update their knowledge base — without seeing platform internals.
GDPR-ready infrastructure
EU-hosted, GDPR-compliant by design. DPA available on request. Data retention controls and consent management built in.
Real-time analytics
Per-agent dashboards showing conversation volume, resolution rate, top questions, and escalation triggers.
750+ integrations
Connect to any CRM, calendar, helpdesk, or e-commerce platform via Zapier, Make, or native webhooks.
AgentForge vs Generic Chatbot Tools vs Building Your Own
Not every chatbot platform is built for reselling. Here's how the options compare for agencies.
Who Uses White Label Chatbots?
Any agency or consultant that works with clients who need AI automation is a fit for white label chatbot reselling.
Marketing & Web Agencies
Bundle a branded AI chatbot with every website project. Turn a one-time site build into a €99–€299/month recurring service line.
Avg agency uplift: €300–€1,500/month per client
IT Consultants & MSPs
Offer AI automation as a managed service. Deploy internal knowledge bots, IT helpdesk agents, and customer service chatbots for your SMB clients.
Typical package: €500–€2,000/month setup + retainer
Digital Transformation Firms
White label AI agents as part of your broader automation offering. Integrate with Zapier, Make, and existing CRM stacks.
Project value: €5,000–€50,000+ depending on scope
Customer Experience Agencies
Offer CX-as-a-service: deploy chatbots trained on your client's brand voice, products, and support workflows.
SLA-based retainers: €200–€1,000/month per client
How to Set Up a White Label Chatbot in 4 Steps
From zero to a fully branded, client-deployable AI chatbot — no dev team required.
Activate white-label mode
In your AgentForge organization settings, upload your logo, set your agency name, and choose your primary brand color. These appear on all client-facing surfaces immediately.
Build the agent for your client
Use the no-code agent builder to create the chatbot: write a system prompt in plain English, upload your client's knowledge base (FAQs, product docs, pricing sheets), and configure the conversation flow and structured data.
Configure the deployment
Set the widget name, colors, and welcome message. Choose your deployment channel — website widget, WhatsApp, Instagram, or all three. If your client has a custom domain, connect it so the widget and portal URL show their brand.
Go live and hand over the portal
Embed the one-line widget script on your client's website. Create a sub-account so they can view their own analytics and update their knowledge base. Invoice your client at your price — AgentForge is invisible throughout.
White Label Plans for Agencies
All plans include white-label branding. Higher plans unlock more credits, more models, and more concurrent agents.
Starter
1–3 client chatbots
500 credits/month
5 AI models
- White-label branding
- Custom widget colors
- Knowledge base upload
- Website + WhatsApp deploy
- Basic analytics
Growth
4–15 client chatbots
3,000 credits/month
8 AI models
- Everything in Starter
- Custom domain deployment
- Client sub-accounts
- Advanced analytics
- Webhook integrations
- Priority support
Scale
15+ client chatbots
10,000 credits/month
All 12 models
- Everything in Growth
- Unlimited agents
- Full API access
- SLA support
- Custom onboarding
Need a custom plan for a larger agency operation? Contact us
White Label Chatbots: The Complete Picture
The reseller model explained
In a white label chatbot arrangement, you — the agency — purchase access to a chatbot platform at a base cost and resell the service to your clients at a markup under your own brand. The platform provides the technical infrastructure (AI models, servers, integrations, analytics). You provide the client relationship, the configuration work, and the ongoing service.
The key difference from a standard SaaS reseller program is depth of branding control. True white labeling means the client has no idea which platform is underneath. They see your agency name in the chat widget, your logo on the portal login page, and your domain in the browser bar — not AgentForge.
What agencies typically charge
Pricing for white label chatbot services varies widely by agency type and market. Here are the most common structures:
- →Monthly retainer: €99–€499/month per client for a deployed and maintained chatbot. Most common model for web agencies adding AI as a service line.
- →Setup fee + retainer: €500–€3,000 one-time setup, then €150–€300/month. Common for IT consultants and MSPs packaging AI agents with other services.
- →Project-based: €5,000–€50,000 for a complex AI automation deployment. Common for digital transformation agencies where the chatbot is part of a broader workflow automation project.
Knowledge base architecture
The quality of a white label chatbot depends almost entirely on its knowledge base — the structured information the agent uses to answer questions accurately. AgentForge supports multiple knowledge input types:
- Document upload: PDFs, Word documents, text files — product manuals, SOPs, policy documents
- URL crawl: Point the agent at a website URL and it indexes the content automatically
- Structured data: Opening hours, pricing tables, service menus, contact info — configured via a visual editor
- FAQ blocks: Direct Q&A pairs for the most common customer questions
Multi-channel deployment
One of the key advantages of a platform-based white label approach over building your own chatbot is multi-channel deployment from a single configuration. Build the agent once, deploy it everywhere your clients need it.
Website widget
One-line embed script, fully customizable appearance
WhatsApp Business
Official WhatsApp Business API integration
Instagram Direct
Automated DM handling for business accounts
Telegram
Telegram bot deployment with full conversation history
API integration
Connect to any custom interface via REST API
Messenger
Facebook Messenger for page inbox automation
AI models available to white label resellers
The AI model you choose for a client's chatbot determines the quality of its responses, its ability to handle complex queries, and the credit cost per conversation. AgentForge white label plans give you access to all major frontier models so you can match the right model to the right use case and budget.
White Label Chatbot — Frequently Asked Questions
What is a white label chatbot?
A white label chatbot is an AI chatbot built on a third-party platform that you can rebrand and resell as your own product. The underlying technology is handled by the platform provider, but the client sees only your company name, logo, and colors — not the platform behind it. Agencies use white label chatbots to offer AI services to clients without building their own infrastructure.
How does white labeling work on AgentForge?
When you activate white-label mode, you can set your agency's name, logo, and primary color in the platform settings. Client-facing elements — the chat widget, the client portal login page, and email notifications — show your brand instead of AgentForge. You can also deploy agents on your clients' custom domains so the URL shows their brand, not yours.
Can I set my own pricing when reselling chatbots?
Yes. AgentForge has no restrictions on the pricing you charge your clients. You pay the platform cost (from €25/month) and bill your clients whatever margin you choose — €99/month, €500/month, or a one-time setup fee plus retainer. Most agencies mark up 3x to 10x the platform cost.
Do clients need an AgentForge account?
No. In the white-label model, clients interact with the chatbot on your domain using your branding. You manage everything from your AgentForge account. If you want to give clients access to their own analytics or configuration, you can create sub-accounts under your organization.
What channels can a white label chatbot be deployed on?
AgentForge white label chatbots can be deployed on any website via a one-line embed script, WhatsApp Business, Instagram Direct, Telegram, and Messenger. The same agent configuration works across all channels — you don't need to rebuild for each one.
Is there a limit on how many clients or agents I can manage?
Limits depend on your plan. The Growth plan (€79/month) supports multiple agents and is popular with small agencies. The Scale plan (€297/month) provides the highest credit allocation and is suited for agencies managing 10+ active client deployments. Enterprise pricing is available for larger operations.
What AI models power the white label chatbots?
AgentForge white label chatbots can run on Claude (Anthropic), GPT-5 (OpenAI), Gemini (Google), and Llama (Meta via Groq). You choose the model per agent based on your client's requirements and budget. Higher-tier plans unlock more powerful models.
Is a white label chatbot GDPR-compliant?
AgentForge infrastructure is EU-based and GDPR-ready. As the reseller, you act as the data processor and your client as the data controller. You'll need a data processing agreement with your clients. AgentForge provides a DPA on request and supports data deletion requests, retention policies, and consent management through the platform.
Start Reselling AI Chatbots Today
Join agencies already using AgentForge to offer branded AI chatbot services to their clients. Start free, upgrade when you have paying clients.
50 trial credits included — no credit card required to start